From Take-Home Pay To Policy: Honor CEO’s Strategy To Address The ‘Care Pro’ Shortage

The Trump administration’s immigration policies have triggered widespread concern in the home-based care industry, already strained by an insufficient workforce expected to care for a record number of aging Americans. Seth Sternberg, CEO and co-founder of San Francisco-based home care tech company Honor, is taking actionable steps to make the job of the “care pro” […]

The Face Of An Agency: Intake Coordinators Position Home-Based Care Providers For Success

In home-based care, the intake coordinator often serves as the first voice clients hear when seeking critical support and assurance. Despite the importance of this position, providers face ongoing challenges in finding candidates who bring the right mix of empathy, critical thinking and communication skills. Industry leaders say that a great intake coordinator doesn’t just […]

A Closer Look At Home Instead’s Leadership Recruitment

E-commerce, fast food and tech are just a few of the industries Home Instead have eyed as a part of the company’s leadership recruitment efforts. Over the years, Home Instead has looked beyond home care to other industries in order to recruit key leaders. This has allowed the company to leverage fresh leadership perspectives that […]

18 Home-Based Care Providers Rank On Entrepreneur’s Franchise 500 List

Eighteen home-based care companies managed to grab a spot on Entrepreneur’s recently released 2025 Franchise 500 ranking. Companies like Senior Helpers, Right at Home and FirstLight Home Care are making return appearances on the list after earning a spot last year. The fact that a number of home-based care franchise businesses are represented on the […]

Another State Faces The Pros, Cons Of Standardizing Home Care 

Home care providers are now required to be licensed by the Maine Department of Health and Human Services (DHHS). These new regulations took effect on Aug. 20, 2024. By licensing these agencies, the state establishes standards that they must follow, as well as mechanisms for oversight and enforcement actions in cases of non-compliance. Additionally, there […]

Where Honor, Home Instead Want AI To Take Home Care

Three years after Honor acquired Home Instead, its goal is not to grow through franchise expansion or acquisition. Instead, it’s trying to find ways for current locations to double, triple and quadruple their current censuses. In part, it plans to open up that opportunity through advanced technology, including artificial intelligence. During a recent long and […]

‘Showing, Not Telling’: How Honor Has Repaired Its Relationship With Home Instead Franchisees

After Honor acquired Home Instead in 2021, many Home Instead franchisees were not sold on the strategic direction they were given. They believed Honor’s model lacked a “proof of concept,” and were unwilling to alter operations to appease their new parent organization. But, over the last few years, a lot of the friction between Honor […]

The Most Game-Changing Home-Based Care Blockbusters Of The Last Decade

Thanks to impactful, large-scale transactions over the last decade, the collective face of home-based care has changed forever. Traditional providers in both home health care and personal home care have merged. Payers became involved in the home-based care space like never before. Of late, retailers have too. But it’s often easy to forget how the […]