Humana CMO: We Are Moving Full Speed Ahead on Home Care

Health insurance giant Humana Inc. (NYSE: HUM) has not been shy about its strategy of moving further and further into the home. Right now, the company is busy with its many in-home endeavors, which include Humana At Home, Curo Health Services and Kindred at Home, the largest provider of home health and hospice services in […]

Humana At Home President: The Industry Will Adapt to PDGM

With a focus on addressing the social determinants of health through non-medical care, health insurance giant Humana Inc. (NYSE: HUM) has set its sights on care in the home. In addition to Humana At Home, the company sends almost 50,000 nurses into the home daily through Kindred at Home, the largest provider of home health […]

‘TaskRabbit for Seniors’ Helping Older Adults Age in Place

Over the years, there have been a number of home care-adjacent startups that have entered the market and attempted to provide services that could potentially rival those offered by traditional providers. One up-and-coming company is now setting its sights on helping older adults age in place by becoming a TaskRabbit for seniors. The company is […]

Humana Releases ‘Unhealthy Days’ Update, Explores More In-Home Care Opportunities

An initiative by Humana (NYSE: HUM) that addresses social determinants of health posted positive results in five of seven target communities in 2018. On average, Humana Medicare Advantage (MA) members in participating communities saw a 2.7% reduction in “unhealthy days” experienced in 2018, according to the insurer’s 2019 Bold Goal progress report. Unhealthy days are […]

Right at Home, Lifesprk Share Opposing Strategies to Winning Partnerships

As the health care industry continues to move toward value-based payment, at-home care providers have more opportunity to shine than ever before — with players across the continuum taking notice. Leveraging unique data and capitalizing on differentiators are key to catching the attention of potential partners, experts say. In 2018, mergers and acquisitions within the […]