HHCN Franchise Forum: The Financial Benefits of Investing in Quality and Safety

This article is sponsored by The Joint Commission. This article is based on a Home Health Care News virtual discussion hosted by Ashley Zagotta, with input from Vicki Cantwell, Director of Market Research and Stakeholder Engagement at Joint Commission and Bethany Marek, Associate Director of Market Research at Joint Commission. The discussion took place virtually […]

Home Care Conference: A Discussion with Joint Commission

This article is brought to you by the Joint Commission. The article is based on a panel discussion that took place during a live Q&A session with Jason Vanhoose, Associate Director of Business Development for the Home Care Accreditation Services with the Joint Commission; Josie Rhoades, VP of Clinical Operations at Brightstar; and Kate Proctor, […]

BrightStar Marketing Chief: Old School, McDonald’s-Style Ads No Longer the Gold Standard

In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]