Home Health Care Agencies Threatened as Wages Rise, Reimbursements Lag

As more states push to raise the minimum wage, home-based care companies must work harder than ever to attract and retain workers as competition among employers grows. In home health care, agencies’ success often depends on Medicaid reimbursement, which is not keeping up with wage inflation in some states. And in private-pay home care, increased […]

Interim Rises to Top of Senior Care Category on Franchise 500 List

Interim HealthCare Inc. beat out its competitors to top Entrepreneur’s Franchise 500 Rankings in the senior care category. On last year’s list, Interim ranked below Right at Home, Nurse Next Door, FirstLight Home Care, Visiting Angels and BrightStar Care. Since 1980, the annual list has evaluated the strength of franchise opportunities in industries across the […]

BrightStar Marketing Chief: Old School, McDonald’s-Style Ads No Longer the Gold Standard

In the past year, BrightStar Care has taken on two big marketing challenges: improving brand awareness and increasing online presence. Now, Chief Brand Officer Steve Schildwachter is preparing to tackle new goals in 2019. He’s adapting lessons learned from his past advertising work with McDonald’s and sees the potential in technology, such as augmented reality. […]

Interim Leads Home Care Pack on Entrepreneur’s Top Global Franchise List

Appearing alongside international heavyweights like McDonald’s and Hilton Hotels, several home care companies have made Entrepreneur magazine’s new rankings of the top global franchises. Interim HealthCare was the top-ranked home care franchise, coming in at No. 19 on the 200-company list. The list is based on data submitted to Entrepreneur for the publication’s annual Franchise […]

Top 10 Home Care Franchises

Home health care companies continue to carve out their place in the franchise market, as the annual Franchise Time’s Top 200+ list names 14 home care franchises as some of the best-performing in the world. After being named as a top franchise investment choice by Forbes earlier this year, home care franchise companies join the […]

Editor’s Picks: The Home Health Jobs Update

Do you want the good news or the bad news first? This week, we had mixed data about the home health care job market to share with our readers. The good: The home health industry was the fastest growing job market in health care over the last 12 months. However, nurses are fleeing the industry in […]