Despite being a largely reputation-based business, home care companies sometimes fall short when it comes to maintaining a strong online presence. “Reputation and trust are very important,” Karina Tama-Rutigliano, digital marketing strategist and founder of Rutigliano Marketing, told Home Health Care News. “Trying to find an agency to provide a caregiver to take care of […]
Within today’s regulatory climate and changing payment landscape, home health care agencies are tasked with finding new paths toward growth.
Even in the midst of changing payment models and new regulations, the most significant challenge cited by in-home care providers today continues to be staffing.
The Medicare Advantage revolution continues to grow — and in 2020, home care providers will reap the rewards.