How FirstLight Turned Employee-Assistance Programs into a Major Revenue Driver

FirstLight Home Care’s 2019 success was a catalyst for lofty 2020 aspirations. One of the major drivers of last year’s prosperity was employee-assistance programs (EAPs). EAPs are specially designed employee benefit packages offered by certain employers. Over the past few years, they’ve more frequently included caregiver benefits, prompting home-based care agencies to take notice. Some […]

Papa Exploring Medicaid, Employee Benefit Opportunities Following $10M Funding Round

Grandkids-on-demand startup Papa has raised $10 million in Series A funding, pushing the Miami-based company’s total funding raised above $13 million. The recent investment round was led by Silicon Valley-area venture capital firm Canaan, with money also coming in from Sound Ventures, Y Combinator and Pivotal Ventures, a firm created by Melinda Gates. Past big-name […]

Home Instead Joins Employee Caregiver Benefit Conversation

Even though more and more companies have started to offer employee caregiver benefits, home care agencies aren’t always part of the equation. For example, companies like Starbucks (Nasdaq: SBUX) and Best Buy (NYSE: BBY) have turned to Care.com, a move that’s generated criticism from some industry leaders. They say verified home care providers — rather […]

Starbucks, Best Buy and TripAdvisor Offer Employee Caregiver Benefits. Here’s Why Home Care Agencies Should Care.

Recognizing the competitive value of home care providers, a growing number of employers in various industries have started offering caregiving benefits as a way to improve workers’ attendance, morale and performance. While programs vary, they often offer employees a set number of subsidized care days per year — preventing workers from taking time off when […]

Starbucks Offers Subsidized Senior Care, Care.com Membership to Workers

Starbucks (Nasdaq: SBUX), the multibillion-dollar coffee company with more than 14,000 locations across the United States, has added a few big senior care services to its employee benefits package. Moving forward, Seattle-based Starbucks will heavily subsidize up to 10 backup care days each year to help workers juggle their jobs and caregiving responsibilities, the company […]