Well Care Health Divests Home Care Segment To Avid Health at Home

Well Care Health is divesting its personal home care division to Avid Health at Home. For Well Care Health, it’s an opportunity to capitalize off of the demand for its well-established home care footprint, while also focusing on a new strategic direction moving forward. “There’s a couple of drivers behind [the move],” Well Care Health […]

Home Health-Aligned Medicare Advantage Plans Can Separate Themselves From Competitors

Medicare Advantage (MA) plans, collectively, were one of the home health industry’s clearest opponents over the last couple of years. Now, providers are making a distinction in their criticism of MA plans. They’re not all bad. Some are even good. “I think there’s going to be a real separation between the Medicare Advantage plans,” Well […]

Well Care Health CEO: We’re Pushing the Envelope of Care Innovation

To remain competitive in today’s post-acute care landscape, a number of previously one-dimensional companies have evolved into “one-stop shops,” or integrated businesses that offer an array of complementary services. Wilmington, North Carolina-based Well Care Health is the perfect example of that trend. Founded in 1987 by Tanya and Wayne Long, Well Care Health started out […]

Hyper-Focused Sales and Marketing Strategies Help At-Home Care Providers Boost Business

As the health care industry continues to recognize the value of non-medical home care services, a growing number of providers are offering both medical and non-medical services. Agencies that offer the continuum of care can benefit from dividing their sales team by service, industry leaders say. Executives shared that view and other winning sales and […]