Well Care Health CEO: We’re Pushing the Envelope of Care Innovation

To remain competitive in today’s post-acute care landscape, a number of previously one-dimensional companies have evolved into “one-stop shops,” or integrated businesses that offer an array of complementary services. Wilmington, North Carolina-based Well Care Health is the perfect example of that trend. Founded in 1987 by Tanya and Wayne Long, Well Care Health started out […]

Hyper-Focused Sales and Marketing Strategies Help At-Home Care Providers Boost Business

As the health care industry continues to recognize the value of non-medical home care services, a growing number of providers are offering both medical and non-medical services. Agencies that offer the continuum of care can benefit from dividing their sales team by service, industry leaders say. Executives shared that view and other winning sales and […]