The New Medicare Advantage Opportunity In Home Care

HHCN Medicare Advantage Cover
The Medicare Advantage revolution continues to grow — and in 2020, home care providers will reap the rewards. Starting next year, CMS opens the floodgates for MA plans to cover non-medical, in-home support and services. This is a booming new opportunity for home care providers to participate in MA, which now serves 34% of all Medicare beneficiaries, with 22 million total enrollees.

To put it simply, the shift toward value-based care over the past decade has increased insurers’ focus on delivering better health outcomes at lower cost. Those are the two hallmarks of Medicare Advantage — and the traits that CMS is betting home care providers can deliver.


In this 33-page report, you will learn:

  • The five key challenges home care providers will face in MA
  • Why MA plans now see value in home care providers due to reduced hospitalizations and readmissions for seniors
  • A five-step process for finding MA plans that offer specific supplemental benefits related to home care, including instructions on how to comb through
  • Why personal care will be the most sought after non-medical service in MA
  • What the next few years will hold for home care in MA, from the 2020 expansion to the 2021 boom
  • And much more!