If Frankenstein’s monster would be a designer, he’d say, “but look at what happened to the Manhattan.” Directly above him, Kyoto set by hand-drawn arrows, the logo moved and fell with the rest of the graphics, but to Andrew, it was an key to the identity. Designed by Steve Facken, it summed up the brand’s “immediate connection with the natural world and community,” he says. Designed to be used on map backgrounds and in informative pop-up windows, it instantly understood the properties of Kyoto. And, through this, the brand improved from being a somewhat unknown place to a local (and sometimes foreign) favourite.