New Chicago Company Offers 55+ Home Improvement Services
Three non-profits have joined forces to create Chicagoland’s first aging-in-place remodeling service, aimed at helping the 55+ crowd to remain in their homes.
PrimeLife Home Improvement was launched by three Chicago-area non-profits, Cantata Adult Life Services, Chicagoland Methodist Senior Services, and H.O.M.E. (Housing Opportunities & Maintenance for the Elderly) in response to AARP surveys showing that 90% of seniors aged 65 and older want to remain in their homes for as long as possible.
The newly-launched company provides remodeling services to seniors in Chicago’s Cook County and collar counties. Handymen and contractors are required to enroll in sensitivity and customer service training specific to working with the older population, and must also complete rigorous drug testing and criminal background checks. PrimeLife also carries insurance liability coverage.
“We have high standards for the efficiency and quality of jobs, and also for the professionalism and customer service skills of the person doing the job. We won’t send out any handymen or contractors who don’t meet those standards,” said Sandra Crasko, vice president of community services for Chicagoland Methodist Senior Services, in a statement.
Chris Roller, an industry veteran with more than 25 years go experience, was chosen to head PrimeLife Home Improvement. His experience encompasses carpentry and cabinetry, project management roles for builders Cambridge Homes and Cherrington Design & Building, and has also owned his own building and design firm.
“People see why this is a good idea right away when I tell them about it. You want someone trustworthy and reliable to provide home maintenance for seniors,” said Roller. “Many older adults have been living in their homes a really long time. We just completed work for a 93-year-old living in the home where she was born. That requires a special approach.”
Written by Alyssa Gerace