The home-based care industry is increasingly pursuing value-based reimbursement models, but that transition demands fresh marketing and communication strategies from providers. While value-based care has the potential to improve outcomes and reduce costs, success depends on providers’ willingness to invest in education for the general public, payer partners and hospital systems, experts told Home Health […]
Easing the worries of prospective clients is a key part of running a home care business. Effective marketing can achieve this by building trust and offering clear, reassuring information through dependable content, transparent communication and community engagement. To promote their services, providers employ a slew of techniques aimed at alleviating concerns throughout a client’s contracting […]
Home care providers with multi-state footprints – including large national players like AccentCare and Help at Home – are finding that cultivating a strong local presence not only comforts clients and caregivers but also drives better outcomes and strengthens referral pipelines. Blending the resources of a national company with a personal, community-rooted approach to care […]
As thunder crashes and lighting strikes, a curly-haired brunette climbs behind the wheel of a beige SUV, the side of which reads “Bayada.” “I’ll be there,” she says, right before hanging up her cell phone and driving off into the storm. “Their tradition was forged on the battlefield,” a booming voice narrates. “Today, they serve […]
Position Your Company For Success While you’re creating your advertising and marketing budget for next year, remember to work with Home Health Care News (HHCN) to put your company’s products and services in front of thousands of home health, home care and hospice professionals every day. Reach them in 2020 with our advertising and marketing […]
Position Your Company For Success While you’re creating your advertising and marketing budget, remember to work with Home Health Care News (HHCN) next year to put your company’s products and services in front of thousands of home health, home care and hospice professionals every day. Reach them in 2020 with our advertising and marketing programs […]
With more than 600 U.S. locations and global sales of more than $615 million, Visiting Angels is frequently ranked as one of the biggest and best home care franchises to buy nationwide. While traditional media advertising — such as television and radio — has been essential in helping the Bryn Mawr, Pennsylvania-based agency rise through […]
As the health care industry continues to recognize the value of non-medical home care services, a growing number of providers are offering both medical and non-medical services. Agencies that offer the continuum of care can benefit from dividing their sales team by service, industry leaders say. Executives shared that view and other winning sales and […]
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