Seth Rogen Partners with Home Instead For Alzheimer’s Care Campaign

Actor Seth Rogen’s Hilarity for Charity event is teaming up with Home Instead Senior Care to provide in-home grants to families living with Alzheimer’s Disease.

The event and Hilarity for Charity Fund, established as part of the Alzheimer’s Associatoin, is also led by Rogen’s wife and actor Lauren Miller Rogen.

The movement is meant to raise awareness of Alzheimer’s disease among the millennial generation to offer grants for in-home care services to eligible U.S. and Canadian families through the Alzheimer’s and Dementia Care Relief Grant Program. Care will be provided by professionals trained in how to assist individuals with Alzheimer’s disease and other dementias.


“My wife and I have experienced firsthand the devastating toll Alzheimer’s takes on all members of a family,” says Seth Rogen, whose mother-in-law was diagnosed with early onset Alzheimer’s at the age of 55. “While we continue to raise money that will hopefully, one day, lead to a cure, we want to be able to improve the quality of life for families who are struggling to cope with its many challenges today. Even just a few hours of help a week can provide a welcome break and peace of mind for families.”

Nearly 60% of Alzheimer’s and dementia caregivers rate the emotional stress of caregiving as high or very high, and more than one-third report symptoms of depression, according to the Alzheimer’s Association. More than 70% of working caregivers suffer work-related difficulties, and more than half of caregivers report declining health since they’ve prioritized the care of their loved ones and neglected their own health.

“As a result, many chronic conditions such as heart disease, cancer and diabetes occur at nearly twice the rate among family caregivers,” says Home Instead Senior Care.


As part of the partnership, United States- and Canada-based Home Instead Senior Care franchise owners have pledged more than 37,000 hours of in-home care services, valued at $740,000, to supplement the monetary funding provided by Hilarity for Charity for the Alzheimer’s Care Grant Program.

“Care support is a critical component of a comprehensive care plan for the nearly 6 million North American’s living with Alzheimer’s disease today,” says Jeff Huber, president of Home Instead Senior Care. “Together with Hilarity for Charity and the Alzheimer’s Association, we are connecting families with our professional [caregivers] who are equipped with specialized training and deep expertise in caring for Alzheimer’s patients. This program will have a substantial impact on the millions of families living with this disease.”

Introducing this disease to a new generation is important for those impacted with the disease today and for future progress, says Angela Geiger, chief strategy officer of the Alzheimer’s Association.

“Care support for families is critical and can make an enormous difference,” Geiger says.

To learn more about the about the Alzheimer’s Care Grant Program, click here.

Written by Cassandra Dowell