Integrated Home Care Services Names New CEO; Honor Appoints CFO

Integrated Home Care Services hires new CEO

Integrated Home Care Services Inc. has named Christopher Bradbury as the company’s new CEO.

Bradbury succeeds Jorge Pereda, who has served as CEO since the company’s inception. Pereda will now serve as chairman of the board.

“After building successful companies throughout the last 30 years, I am excited to use my experience in a fully strategic capacity within IHCS,” Pereda said in a press statement. “For nearly a year, we had been searching for a dynamic leader to pass the CEO baton to and I could not be happier that we found Chris. His experience and proven track record of delivering better outcomes for patients, providers, and health plans will further position IHCS to take that next step forward and unlock our potential to serve customers on a national level.”


Indeed, the appointment comes on the heels of Integrated Home Care Services’ national expansion efforts.

Currently, Integrated Home Care Services delivers home-based care to over 2.2 million patients through partnerships with health plans and risk-bearing provider organizations. By 2023, the company expects to serve over 3 million patients through value-based models.

The company is an independent home care benefits administrator that offers a value-based, fully integrated home care model for managed care organizations.


Bradbury steps into the CEO role with experience accelerating the growth of companies.

Before joining Integrated Home Care Services, Bradbury was vice president at CVS Health (NYSE: CVS). He led Aetna’s commercial solutions and portfolio of specialty businesses.

“IHCS’ approach has helped health plans enhance their home care services by improving clinical outcomes, lowering medical costs, enabling more actionable data insights, and accelerating their strategies to make health care easier,” Bradbury said in a statement. “I’m excited to bring these benefits to more plans and patients across the country.”

Honor adds new CFO

Andrew Steinberg has joined the technology-enabled home care startup Honor as chief financial officer.

“I am thrilled to welcome Andrew with his deep breadth of knowledge to our executive leadership team,” Seth Sternberg, co-founder and CEO of Honor, said in a press statement. “His alignment with Honor’s mission to expand the world’s capacity to care will position us to optimize the massive opportunities we are experiencing in the home care market and enhance our ability to deliver on this vision.”

As CFO, Steinberg will lead the company’s financial strategy, drive growth and open the door for new opportunities.

Prior to joining Honor, Steinberg was managing director with a focus on M&A at Evercore. Before that, he worked in a global strategy role at Google (Nasdaq: GOOGL).

“It’s not every day that you get to support an industry disruptor through its continued expansion,” Steinberg said in a statement. “Honor is leading the industry by bringing technology-driven, quality care to older adults around the world, and I am excited to further solidify Honor as the key innovator in the home care market.”

Honeybee Homecare appoints COO

Honeybee Homecare has promoted Timothy Bush to chief operating officer.

“I am thrilled to extend my passion and vision into the home care division of senior care as we grow this brand in new markets while providing quality senior care in their home environment,” Bush said in a press statement.

Roswell, Georgia-based Honeybee Homecare is a home-based care organization that delivers housekeeping, medication management, assistance with activities of daily living and companionship for seniors.

Prior to joining Honeybee Homecare, Bush was COO and executive vice president of Phoenix Senior Living.

In his new role as COO, Bush will oversee daily operations and carry out the strategic direction of the brand.

Forcura promotes SVP to CFO

Forcura has promoted Jason Schoepfer to chief financial officer. Prior to this, he served as senior vice president of finance.

Schoepfer officially joined Forcura in 2018, but has been involved with Forcura as a consultant since the company’s inception.

“Jason has been a part of Forcura from our earliest days, and I can’t stress enough how his leadership and acumen have shaped the trajectory of the company,” Craig Mandeville, founder and CEO of Forcura, said in a statement. “Not only did Jason deftly manage our first-ever equity partnership with Accel-KKR in 2020, but he has also hired and mentored a world-class finance team which positions us for more incredible growth. We look forward to him helping lead us into our next chapter.”

Jacksonville, Florida-based Forcura is a health care technology company that helps post-acute providers with streamlining workflow and documentation management.

In his new role as CFO, Schoepfer will oversee all of Forcura’s finance, accounting and legal functions. He will also be responsible for financial planning and risk management.

Former CMMI official joins ATI Advisory

Bill Winfrey has been appointed director of ATI Advisory. He will be part of the Medicare Innovation team.

ATI Advisory is a Washington, D.C.-based research and consultant firm that aids both businesses and government leaders.

Before joining ATI Advisory, Winfrey spent seven years at the Center for Medicare and Medicaid Innovation (CMMI). His most recent role at CMMI was as a social sciences research analyst.

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