Home Care Association of America CEO Vicki Hoak To Resign

Home Care Association of America (HCAOA) CEO Vicki Hoak has announced her resignation. Her last day in the role will be Oct. 24.

Hoak joined the organization in November 2019 as executive director. She intends to focus on “other areas of interest” and spend more time with her family after leaving the role.

“I look forward to the next six months to ensure a smooth and thoughtful transition,” Hoak said in a statement. “We will concentrate on continuing our strong advocacy efforts in Washington, D.C. as well as our state chapters’ advocacy efforts.”


The Washington, D.C.-based HCAOA represents more than 4,200 home care agencies across the country.

“Vicki has been an excellent leader and advocate for home care for the Home Care Association of America,” HCAOA Board President Jeff Wiberg said in a statement. “She stepped into the role just before the pandemic hit and both led and grew the organization during incredibly challenging times.”

Hoak is a long-time home care veteran. Prior to her time at HCAOA, she served as the CEO of the Pennsylvania Homecare Association.


When she joined HCAOA in 2019, her goal – among many others – was to increase membership and visibility of the organization. She was ultimately successful in doing both.

“My time with HCAOA will remain one of the highlights of my entire professional career,” Hoak continued. “While this position has been challenging, I have learned so much. I will cherish the many relationships I have developed with so many of our members and leave at a time when the future of this industry looks so bright.”

Moving forward, Hoak is still focused on what she believes matters most to the organization – and home care at large – in the near-term future.

Among those focuses: standardizing data collection to improve home care’s value proposition nationwide; elevating and professionalizing the caregiver role; creating standards of care; and other ongoing advocacy efforts in D.C.

A transition plan and a “national search” for Hoak’s replacement has begun, according to HCAOA.

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