Christopher Rinn To Succeed Steve Landers As President, CEO Of Visiting Nurse Association Health Group

Visiting Nurse Association Health Group (VNAHG) has found its next leader. Christopher Rinn will take over as president and CEO in early August, succeeding Dr. Steve Landers.

Landers – who has been with VNAHG since 2012 – announced that he would be leaving the company in May. He is taking the helm at Hebrew SeniorLife, a Harvard Medical School-affiliated senior living provider that is also a research and educational organization.

On his end, Rinn has served as the CEO of VNA of Central Jersey Community Health Centers since 2017. Prior to that, he was the acting health commissioner of the New Jersey Department of Health and the executive director of emergency medical services and government affairs for Jersey City Medical Center.


“Christopher is a compassionate servant leader with a deep passion for public health and a drive to ensure high-quality services are provided to the community,” Landers said in a statement. “As a respected healthcare policy and public health leader, Christopher is an excellent fit for our future.”

The Holmdel, New Jersey-based VNAHG is one of the largest nonprofit providers of home health, hospice and community-based care in the country. With footprints in both New Jersey and Ohio, the company employs nearly 2,5000 workers and cares for over 150,000 individuals.

During Landers time as president and CEO, VNAHG’s revenue doubled. Now, Rinn will try to continue that growth while navigating an increasingly difficult payer landscape in the home health industry.


“We wanted someone who understands our sophisticated network of programs and services and has the skills and experience to oversee our various programs and services, and Christopher checks all the boxes,” VNAHG Patrick McMenamin said in a statement.

By the time Rinn takes over, the Centers for Medicare & Medicaid Services (CMS) will have proposed its home health payment rule for 2024, but the final rule will come after his time at VNAHG has begun.

VNAHG has also worked hard on becoming a leader in value-based care, whether in the Home Health Value-Based Purchasing (HHVBP) model or through innovative arrangements with other entities, such as accountable care organizations (ACOs).

“We’ll work closely with Dr. Landers and the whole team to ensure a smooth transition,” Rinn said in a statement. “As a long-time member of the VNA family, I heartily welcome this opportunity to help move health care forward for all our communities.”

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