Third-Party Referral Sites Help Boost Early-Stage Home Care Agencies

Third-party referral sites are simple marketing tools that can generate leads for home care agencies, but some agencies say that these third-party sites are best for early-stage companies and can become too expensive in the long run. Referral sites like Caring.com, Aging Care, Home Advisor, Care In Homes and A Place for Mom have continued to capitalize on […]

Caring.com Acquired Following FTC Agreement

San Mateo, California-based Caring.com has been acquired by newly formed private equity group Caring Holdings, LLC, the referral service announced Tuesday. Terms of the deal were not disclosed. Caring.com is an internet-based online resource and referral service for customers looking information about care options. On a big-picture level, the move will protect competition among leading […]

A Place for Mom Strikes New Ownership Deal

A major change is in store for senior housing and home care referral service A Place for Mom (APFM). The Seattle-based company’s previous investor, Warburg Pincus, is selling APFM for an undisclosed price to technology investment firm Silver Lake and global growth equity firm General Atlantic, both of which will own equal stakes in APFM […]

Cost of Home Care Higher Than Senior Living

It’s well known that the vast majority of adults say they would rather age in their own home than a senior living community, but the cost of doing so may be higher than most think. That’s because many don’t factor in basic housing costs, such as taxes, home maintenance, mortgage payments and more, according to an […]

Susan Sarandon’s New Role: Aging-in-Place Spokeswoman

Campaigns to raise awareness of various senior care-related causes have attracted a fair share of celebrity spokespeople. Now, the push to help older adults age in place has a new, yet familiar face in Academy Award-winning actress Susan Sarandon. Sarandon, 68, last week launched the “Aging in Place” campaign with InnovAge, a non-profit senior care […]

Home Care Prices Keep Pace with Assisted Living

For seniors choosing between hiring a home health aide and entering assisted living, cost may not be much of a differentiator, newly released data suggest. The information reveals price tags for assisted living are comparable to those for in-home aides — and for both types of care, costs can vary significantly depending on location. A […]