‘They’re David Without The Slingshot’: How Small Home Health Providers Can Gear Up For MA Negotiations

Getting to the negotiating table with Medicare Advantage (MA) plans and coming away with a good deal is tough enough for even the biggest players in home health care. For smaller providers, it’s an even more daunting and intimidating task. However, there are steps those smaller providers can take in order to become more attractive […]

Consumers Are Driving More Home Care Service Offerings Within Medicare Advantage

When Medicare Advantage (MA) plans began offering expanded supplemental benefits, it opened the door for more engagement with home care providers. Flashforward to 2023, and nearly a quarter of plans are offering some level of in-home support services. That’s according to Tyler Overstreet Cromer, principal at the Washington, D.C.-based research and consulting firm ATI Advisory. […]

With MA Cuts Coming, Home Care Supplemental Benefits Hang In The Balance

Home care providers have complained about Medicare Advantage (MA) becoming a more mainstream payer source. Still, many have begun to work with MA plans for the first time over the past few years. But now, there’s concern that the government’s crackdown on MA could restrict opportunities even further, particularly when it comes to supplemental benefits. […]

MA Plans Continue To Expand Home Care-Friendly Supplemental Benefits

Since the Centers for Medicare & Medicaid Services (CMS) began allowing Medicare Advantage (MA) plans to offer supplemental benefits, those benefits’ popularity has skyrocketed. Those benefits, broadly, fall into two categories: Expanded Primarily-Health Related Benefits (EPHRB) and Special Supplemental Benefits for the Chronically Ill (SSBCI). Their existence alone has changed how home care providers interact […]

Home Care Providers Are Getting Creative To Reach MA Beneficiaries

Medicare Advantage (MA) only became a real opportunity for home care providers five years ago. That is when the Centers for Medicare & Medicaid Services (CMS) introduced primarily health-related benefits, allowing for agencies to step in and provide personal care for beneficiaries on a limited basis. Since then, MA plans have continued to expand these […]

4 Big Questions For Home Health, Home Care In 2023

Home health and home care operators grappled with numerous challenges in 2022 that impacted their businesses, from COVID-19 cases spiking due to the Omicron variant in the first quarter to labor pressures persisting throughout the year. For many providers, those headwinds turned their attention to maintaining growth, fine-tuning existing operations and avoiding loss, with service-line […]

Informal Caregiver Hours On The Rise, Highlighting Need For Home Care, Respite Services

More individuals are having to take on what’s known as the second or third shift — caregiving duties in addition to being employed. At the same time, there has been an increase in Medicare Advantage (MA) plans offering home-based care, including respite services, coinciding with this rise of informal caregivers. For context, informal caregivers are […]

A Further Breakdown Of Home-Based Care Services In Medicare Advantage For 2023

Ahead of the annual enrollment period Medicare Advantage (MA) organizations have been offering a peek into what benefits they’re offering seniors in 2023. Notably, many will give their beneficiaries access to home-based care services. Now, ATI Advisory is sharing exactly how many have made these services available to seniors. The number plans offering in-home support […]