Brookdale Senior Living Reportedly Exploring Sale of Home Health and Hospice Businesses

After falling short on Q3 projections and seeing revenue dip year over year, Brookdale Senior Living (NYSE: BKD) is reportedly considering divesting its home health and hospice segments. COVID-19’s impact on the company has created financial pressures that it hopes to mitigate, PEHub Reported Monday. Those pressures could feasibly be made up, in part, through […]

Despite Ongoing Operational Challenges, Brookdale Rebuilding Home Health Census

Brookdale Senior Living Inc. (NYSE: BKD) has performed over 100,000 COVID-19 tests across 44 states since the public health emergency began. It has been doing that while rebuilding its home health patient census, which took a substantial hit due to elective surgeries shutting down in spring. Brentwood, Tennessee-based Brookdale operates and manages more than 730 […]

Brookdale Still Deciding How to Use Its $29M in Cares Act Relief Funding

Brookdale Senior Living Inc. (NYSE: BKD) is still recovering from COVID-19 headwinds that have negatively impacted its home health service line. Brookdale is one of the largest senior living owners and operators in the country, with nearly 750 retirement communities that serve roughly 65,000 residents. Its health care services department includes hospice and home health […]

PDGM-Coronavirus Combo Straining Brookdale’s Home Health Business

Home health care services make up a relatively small portion of Brookdale Senior Living Inc.’s (NYSE: BKD) overall book of business. Still, it appears to be one of the hardest-hit areas for the Brentwood, Tennessee-based company during the coronavirus outbreak. As the largest senior living operator in the country, Brookdale has been aggressively preparing for […]

Brookdale Senior Living to Hire Hundreds of Home Health Workers

Brookdale Senior Living Inc. (NYSE: BKD) is planning to hire more than 4,500 health care workers for additional support in its battle against the COVID-19 emergency. The company announced its hiring plans last week. Registered nurses (RNs), licensed practical nurses (LPNs), certified nurse assistants (CNAs) are among the positions the Brentwood, Tennessee-based Brookdale is trying […]

Brookdale Reorganization to Impact 58 Health Care Services Jobs

Brookdale Senior Living Inc. (NYSE: BKD) is closing a Brentwood, Tennessee, satellite office near its headquarters. In total, the closure will impact 58 jobs within Brookdale’s health care services division, which includes home health and hospice care. With its home health segment lagging behind, the company announced there would be a shake-up on a Q4 […]

Brookdale Planning to ‘Reorganize’ Home Health Operations

Despite an overall solid fourth-quarter performance that sent the company’s stock soaring on Wednesday, Brookdale Senior Living Inc. (NYSE: BKD) is still watching its home health segment lag behind. Brentwood, Tennessee-based Brookdale is one of the country’s largest owners and operators of private-pay senior living communities. The company operates 763 owned, leased and managed senior […]

Home Health Executive Forecast: 2020 Trends, Challenges and Opportunities

From the monumental Patient-Driven Groupings Model (PDGM) and the unexpected pre-payment phaseout to the expanding Review Choice Demonstration (RCD), 2019 was a whirlwind year for the home health industry. Those three regulatory hurdles — and other changes — likely set up an even more chaotic year in 2020. Home health industry insiders and top executives […]

Aging in Place Positioned to ‘Upend’ Senior Housing

More than three out of every four Americans age 50 and older say they prefer to remain in their current community — and likely their individual homes — for as long as possible, according to AARP statics. Combined with technologies that enable aging in place, that preference is positioned to “upend” the U.S. senior housing […]