Movers & Shakers: Senior Helpers Appoints New Top Marketing Officer

Senior Helpers Bolsters Leadership Team with Chief Marketing Office Hire

Baltimore-based in-home care provider Senior Helpers has hired Chuck Sullivan to fill its chief marketing officer position.

Senior Helpers is a provider of in-home senior services ranging from specialized care for individuals with dementia, Alzheimer’s disease and Parkinson’s, to personal and companion care to help with activities of daily living. Founded in 2011, Senior Helpers has 311 franchised businesses that provide care for tens of thousands of seniors across the United States.


As chief marketing officer, Sullivan will lead Senior Helpers’ growth efforts by focusing on the company’s branding, while also driving innovation in terms of client experience and ensuring strong financial results.

Prior to joining Senior Helpers, Sullivan served as executive vice president and chief marketing officer for K12, Inc., a technology-based provider of online education. He also previously served as senior vice president for global online services at Hilton Worldwide.

Alliance Homecare Picks New Business Development Director 


New York-based Alliance Homecare, a concierge home care company that provides wide-ranging services to an elite client base, has appointed Barbara Katz as its new business development director.

Co-founded in 2006, Alliance Homecare provides services to clients in New York City, Long Island, Westchester, the Lower Hudson Valley and Bergen County, New Jersey. Leveraging a unique hiring process known as The Grandma Rule SM, its services include private duty nursing, home health aides, companions, professional care management, physical therapy and nutritional counseling.

While serving as director of professional relations at SeniorBridge, Katz became a leader in opening new accounts with legal and financial institutions, as well as hospitals in New York City, including NYU Langone Medical Center, Lenox Hill Hospital and the Hospital For Special Surgery. Before joining Alliance Homecare, Katz served as regional manager of client services for Privatus Care Solutions.

Remedy Partners Adds to Executive Team

Connecticut-based episodes of care company Remedy Partners has made two new executive hires.

Remedy Partners delivers software and services that enables payers, employers and at-risk providers to organize and finance health care delivery around a patient’s episode of care. For providers, for example, Remedy Partners’ software, analytics and administrative services support bundled payment contracts with Medicare and commercial insurers, often through shared-risk partnerships.

The company currently delivers its services to partners at more than 1,000 U.S. health care locations.

François de Brantes, a recognized expert in health care payment innovation and policy, joins Remedy Partners as senior vice president of commercial business development. Amita Rastogi, an experienced physician leader, also joins the company as vice president and medical director.

Overall, the hirings will support Remedy Partners as it expands into the private sector, serving insurers, self-funded employers and providers.

In this role, de Brantes will lead companywide efforts to deliver turnkey solutions to private sector clients. Before joining Remedy Partners, de Brantes served as a vice president and director of Altarum.

Rastogi, as vice president and medical director, will be responsible for leading integration of clinical episodes into various Remedy Partners programs. Prior to her new role, Rastogi served as senior director of the physician performance and quality programs at Ingenix, now Optum.

CVS Health Announces Management Team Following Close of Aetna Acquisition 

Rhode Island-based pharmacy chain giant CVS Health (NYSE: CVS) announced its management team to lead the combined company following the completion of its $69 billion merger with insurance provider Aetna (NYSE: AET), expected to close in the second half of 2018.

Aetna will operate as a standalone business unit within the CVS Health enterprise and will be led by members of its current management team.

CVS Health is a pharmacy innovation company with more than 9,800 retail locations and more than 1,100 walk-in medical clinics. It’s also a leading pharmacy benefits manager with about 94 million plan members and a dedicated senior pharmacy care business that serves more than 1 million patients each year.

  • Job Roberts will continue to serve as executive vice president and chief operating office for CVS health with operational oversight for CVS Pharmacy, CVS Caremark and Omnicare.
  • Karen Lynch, who currently serves as president of Aetna, will serve as executive vice president of CVS Health and president for the post-merger Aetna business unit.
  • Shawn Guertin—who currently serves as executive vice president, chief financial officer and chief enterprise risk office for Aetna—will assume the position of executive vice president and CFO for CVS Health.
  • Richard di Benedetto continue serving in his current position of president of Aetna International.
  • Rick M. Jelinek—who currently services as executive vice president and head of enterprise strategy for Aetna—will be appointed executive vice president for CVS Health.

CVS Health announced appointments to several other positions as well.

As previously disclosed, three of Aetna’s director, including Chairman and CEO Mark Bertolini, will be added to the CVS Health board of directors.

Well Care Home Health Hires New Medical Director 

Raleigh, North Carolina-based Well Care Home Health of the Triangle has chosen Hardy Singh as its new medical director.

Well Care Health is an integrated, post-acute care company that provides home health and personal care services throughout 40 counties in North Carolina. Its business lines include Well Care Home Health and Well Care Home Care. The Medicare- and Medicaid-certified company employs more than 800 people.

As medical director role, Singh will collaborate with Well Care on new clinical policies and procedures, including quality improvement initiatives, staff education efforts and program development. Singh, partner and owner of The Bone and Joint Surgery Clinic in Raleigh, will also serve as a consultant on ethnical issues and participate on an advisory committee, according to Well Care Health.

In addition to his new role, Singh also serves as medical director of the Wound Healing Center for Duke Raleigh Hospital and also Sunnybrook Rehab Center.

Written by Robert Holly

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