AccentCare Names Chief Financial Officer; Aveanna Promotes New Chief Revenue Officer

AccentCare appoints Saurabh Gupta as its CFO

AccentCare has named Saurabh Gupta as its new chief financial officer. The appointment is effective Jan. 8, 2024.

Prior to this appointment, Gupta was CFO at Envision Medical Group. Before that, he served as senior vice president for financial planning and analysis at Steward Health Care, one of the largest accountable care organizations.

“Saurabh is a highly regarded leader in the health care space with a strong track record of driving financial strength and business innovation,” AccentCare CEO Laura Tortorella said in a press release. “Leveraging his deep industry expertise and experience driving outcomes at high-growth companies, he will contribute to our mission of putting the patient at the center of everything we do. I am confident Saurabh will be a key member of our leadership team as AccentCare continues to provide excellent care in the post-acute space now and into the future.”


AccentCare is one of the largest home health and hospice providers in the country. The Dallas-based company also provides personal home care, palliative care and other home-based care services. Its footprint includes 250 locations across 31 states and the District of Columbia, and it serves more than 200,000 individuals each year.

In his new role, Gupta will be in charge of leading financial strategies and execution to drive business performance.

“I am excited to join AccentCare and support its mission to provide best-in-class care,” Gupta said in the press release. “AccentCare has a unique value proposition and strong foundation in the growing post-acute care industry. I look forward to partnering with the team to help accelerate its growth trajectory and continue to serve as the provider of choice in the industry.”


Aveanna Healthcare names chief revenue officer

James Elkington has been promoted to the role of chief revenue cycle officer at Aveanna Healthcare Holdings Inc. (Nasdaq: AVAH).

The company made the announcement in a recent LinkedIn post, where the organization described Elkington as “integral to Aveanna’s success for over seven years.”

“His forty-plus years of experience in leading finance, operations, and revenue cycle management teams has helped to bolster our financial strength, and his leadership has created a culture within our RCM operations that is focused on excellence,” the company wrote. “We are truly fortunate to have James leading our RCM Team in his expanded role within the company.”

Aveanna delivers pediatric care, home health care and hospice care to patients in 33 states.

Most recently, Elkington served as a senior vice president in revenue cycle management at Aveanna. Prior to that, he served in leadership roles with Piedmont Healthcare and HCA Healthcare (NYSE: HCA).

Papa promotes new chief operating officer

Papa has promoted Shaila Parikh to the role of chief operating officer.

“I’m thrilled to be part of the team working to end loneliness and isolation with real human connections,” Parikh said in a LinkedIn post. “I love being a part of a mission driven company where our tech enables people to laugh, connect and find meaning.”

Prior to Parikh’s promotion, she was the senior vice president of growth, marketplace and customer experience at Papa.

“In her role overseeing growth marketplace and, more recently, the Care Team, Shaila has improved the quality of our Pal network and is embedding a consumer experience mindset into the fabric of the work,” the company wrote in a LinkedIn post announcing the appointment. “In her expanded and elevated role, Shaila will help accelerate our efforts to build world-class operations in service of our clients, members, and Papa Pals. A culture champion, thoughtful leader, and metric-driven executive, we are excited to see where Shaila takes us.”

Papa delivers companionship services to older adults in their homes.

Transcend Strategy Group makes new hires and promotions

Transcend Strategy Group has made a series of new hires, and made a number of promotions among its current team members.

“New and newly promoted team members demonstrate Transcend’s commitment to helping clients effectively manage change, maximize sales and marketing performance, as well as expand and retain a diversified workforce,” the company wrote in a press statement.

Transcend Strategy Group is a health care-at home growth strategy firm that is based in Toledo, Ohio.

Tony Kudner joined Transcend Strategy Group as its chief strategy officer. Most recently, Kudner served as senior vice president of marketing and communications at AccentCare.

Nicole McCann-Davis was named senior client advisor and research director at Transcend Strategy Group. McCann-Davis previously served as chief health equity officer and vice president of communications.

In addition to new hires, Transcend Strategy Group also promoted Courtney Penn, Alex Hall and Erin Hefflinger.

Penn was promoted to the role of senior client advisor, Hall was promoted to the role of creative director and Hefflinger was promoted to the role of associate director of digital strategy and analytics.

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