6 Home Care Leaders To Watch, According To Other Home Care Leaders

Home care leaders are not just operating in their own individual bubbles.

These leaders are part of a larger ecosystem of organizations that make up the home-based care space. In a sea of providers, the best leaders are the ones who are able to recognize which of their home-based care peers are standouts.

The ability to identify what works, and why, is evidence of a keen understanding of the business.


Home Health Care News recently caught up with five founders and CEOs to find out which leaders they believe are innovating home-based care.


In my observation, Alex Bonetti and Daniel Gottschalk, the founders of Family Tree Private Care in Houston, Texas, have emerged as industry leaders in innovation within the home care sector. The dynamic duo’s remarkable accomplishments have set them apart and inspired admiration from peers and competitors alike. Their ability to scale a home care agency to a multi-state, multimillion-dollar operation within a relatively short timeframe is a testament to their innovative approach.


There’s lessons I have learned from watching Alex and Daniel and their company revolve around the power of diversification and strategic growth. Their addition of private duty nursing and care management as additional service lines demonstrates an innovative mindset, providing a comprehensive approach to addressing the needs of their clients. Furthermore, their success in scaling the entire operation through an aggressive yet attainable organic and M&A growth strategy showcases the importance of a balanced and forward-thinking approach to expansion.

Overall, Alex Bonetti and Daniel Gottschalk’s achievements exemplify the power of strategic diversification and calculated growth as key elements in leading innovation within the home care industry.

— Qiana James, CEO and Founder of Friendly Faces Senior Care


In the home care industry, where innovation is key, I believe David Baiada stands out not just as a CEO, but as a true leader in our space.

His approach at Bayada is a remarkable blend of traditional values and forward-thinking strategies. David has masterfully continued the legacy of the “Bayada Way,” yet he’s always pushing the envelope, bringing fresh, innovative ideas to the table, such as investing in and testing different software.

What I particularly admire about David is his ability to balance a people-first philosophy with the demands of a rapidly evolving home care industry. He has done an excellent job integrating core values within everything Bayada does, ensuring the organization continues to be a model for home care.

As a fellow industry professional, watching David lead is both inspiring and a learning experience. He’s setting the example of what it means to be a leader in healthcare. And he is doing it with a ton of humility! Much respect.

— Ryan Iwamoto, president and co-founder of 24 Hour Home Care


Mike Trigilio is a leading home care CEO. The path that Mike has placed HouseWorks on from the moment he began seemed to be predicated on revenue diversification. It could not have been easy for a very large, exclusively private-pay company to shift their focus towards the acquisition and implementation of Medicaid-based companies.

All capable home care executives acknowledge that service volume engenders diversification. With enough caregivers, organizations can pivot or explore different service lines, support a variety of funding sources/revenue funnels, and essentially use educational upskilling and training to recruit from within.

I have learned a lot about strategic thinking relative to Medicaid and private-pay business and the way that these divisions coexist and support one another from Mike throughout the course of his career.

— Kevin Smith, CEO of Best of Care Inc.


Peter Ross, the CEO of Senior Helpers, is someone that I’ve looked toward for innovative ways or offerings to consider for our home care franchise system, Always Best Care Senior Services.

Having observed Peter, and Senior Helpers, it is clear the organization is regularly testing technologies to bundle with or add on to their services. An area in particular that I have noticed and even discussed with Peter, relates to the various ways to leverage virtual care. With the continued challenges of the industry to maintain a workforce to keep up with the demand of business, innovation is going to be key to successfully delivering the care required for our aging population.

As Peter has said, “With the demand for services and the supply of caregivers in the workforce, we need to find a way to change the caregiver to client ratio where it makes sense in the future.” This forward thinking, along with a focus on technologies and innovation, will be key for any home care company’s future. Whether through virtual care or other technologies, all home care leaders should be investigating and evaluating ways to address the workforce challenges, while still maintaining the highest level of care for the clients.

— Jake Brown, president and CEO of Always Best Care


The LTM Group has a very unique and succinct approach of using data and real-time analytics to make patient-care decisions that simultaneously engage referral sources, internal clinical teams, and primary care physicians’ offices. Their continuous projects and alignment with WellSky sets a standard of referral sources responsiveness and referral, to EMR, to integration that will ultimately become the hallmark and expectation of our home health care service providers. I have personally spoken with David Kerns, CEO of the LTM Group and am encouraged by his innovative insights and focus on data and information infusion into all aspects of home health care and hospice decision-making.

— Cleamon Moorer Jr., president and CEO of American Advantage Home Care

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