Top Home Care Trends For 2023

While the home health sector deals with rate cuts, the home care industry is fighting its own monetary battle: the rising cost of services. That’s just one dynamic that could change the way home care agencies do business in the new year. At the same time, providers are also investing in what they believe to […]

How Home Care Organizations Are Leveraging ‘Test Kitchens’ at Company-Owned Locations

In some ways, preparation and experimentation are two sides of the same coin in that the latter gives way to the former. Over the years, a number of home care franchise companies have added company-owned locations to their larger franchise networks. These locations function as “test kitchens” that allow providers to experiment with new programs […]

Top Home Care Predictions for 2022

The personal home care industry has received unprecedented recognition and praise over the last two years. President Joe Biden and Vice President Kamala Harris explicitly mentioned home care – and home care workers – on the campaign trail and after inauguration. “Just the fact that a sitting president is talking about home care is huge,” […]

Home Care Agencies Becoming ‘More Strategic’ on Sales, Marketing Fronts

Home care’s stock has continued to rise, as partners and payers increasingly acknowledge the value of non-medical support. But as home care providers increasingly solidify their role in the larger care continuum, they will need to beef up their sales and marketing efforts in order to truly capitalize on opportunities. At Griswold Home Care, this […]

Griswold Home Care Carving Out Major Role in VA Community Care Network

Diversifying revenue is a priority for many private-pay heavy home care owners. To do so, some are starting to turn toward newer opportunities like Medicare Advantage and hospital-at-home models. Others, however, are turning to a familiar but sometimes overlooked partner: the Department of Veterans Affairs (VA). The VA is the part of the federal government […]