HCAOA Names New Board Members; Honor Appoints New Chief Communications Officer

Home Care Association of America names new board members

The Home Care Association of America (HCAOA) has made several appointments to its board of directors.

Based in Washington D.C., HCAOA is an advocacy organization comprised of over 3,500 home care organizations. Earlier this year, Jason Lee took over as CEO of the association.

Joining HCAOA’s board as corporate representatives are Ramzi Abdine, the CEO of Comfort Keepers; Mari Baxter, the COO of Senior Helpers; Jake Brown, the CEO of Always Best Care; Veronica Charles, the senior director of government affairs at Maxim Healthcare Services; and Matt Kroll, practice president of assistive care and state programs at Bayada Home Health Care.


Representing the association’s independent agent representatives are Clayton Foutch, founder and COO of Home Matters Caregiving; Kunu Kaushal, founder and CEO of Senior Solutions Home Care; Neal Kursban, owner and CEO of Family & Nursing Care; Aaron Stapleton, founder and CEO of Trinity In Home Care; and Matt Walker, co-owner of Village Caregiving.

Honor appoints new chief communications officer

Honor – the home care technology company that owns Home Instead — has named Kim Atkinson as the company’s chief communications officer.

“Kim’s extensive background and experience in leading communications for high-growth companies makes her the perfect fit to lead Honor’s communications strategy on our mission to revolutionize how society cares for older adults,” Honor CEO Seth Sternberg said in a statement. “As we continue to enable our network to serve even more older adults and care professionals, Kim’s expertise will be vital in amplifying our voice and growth story.”


Before joining Honor, Atkinson served as SVP of communications for SmileDirectClub and led social and content marketing at IHG Hotels & Resorts.

“I am thrilled to join Honor at such a pivotal time in the company’s growth and work alongside our clients, franchise owners, care professionals and broader industry to help ensure quality care experiences as our aging population continues to grow,” Atkinson said in a statement.

Home Instead veteran joins startup Reverence Care

Jisella Dolan, the former chief global advocacy officer at Home Instead, is taking on a new role as a strategic advisor with the startup Reverence Care.

“Jisella is a true thought-leader within the home care space and deeply shares Reverence’s core mission of making long-term care and end-of-life care better and more accessible for all,” Reverence Care wrote on its LinkedIn page.

Reverence is a New York-based digital home-based care coordination platform. The company’s core technology aims to do what a scheduler would do and automates that work with a particular lens on filling difficult-to-cover shifts.

“It has been a true privilege for me personally getting to know Jisella Dolan and I couldn’t be more excited to welcome her to the Reverence family as a deeply mission-driven strategic advisor,” Reverence CEO Lee Teslik wrote on LinkedIn.

Aside from her role at Honor and Home Instead, Dolan also serves on the board of the HCAOA and has been recognized as one of Fortune’s Most Powerful Women.

CEO of Horizon Home Care & Hospice retiring

Mary Haynor, the president and CEO of the Milwaukee-based Horizon Home Care & Hospice, will retire on Jan. 5.

“Mary’s outstanding leadership and 24-year commitment to Horizon has resulted in exceptional services in home care, hospice and grief support,” Horizon Board Chair Diane Ehn said in a statement. “She has made a difference in the lives of others and this community impact will be her legacy.”

Haynor started her career in 1975 as a public health nurse for the City of Milwaukee Health Department. In 1999, she took over the CEO role at Horizon Home Care & Hospice.

Maxim Healthcare Services hires new VP of marketing

Maxim Healthcare Services has named Megan Morrissey as the company’s new VP of marketing.

“As a mission-driven company, we took great care and diligence to find a marketing executive who aligns with our values and culture,” Maxim CEO Jarrod DePriest said in a statement. “Megan is a phenomenal leader who brings a proven track record of expertise and success as well as a passion for people.”

The Maryland-based Maxim Healthcare Services provides home health, companion and behavioral care services.

Before joining Maxim, Morrissey served as the VP of marketing for the Thule Group.

“I am excited to join Maxim and drive the company’s marketing strategy,” Morrissey said in a statement. “Maxim has become a national leader in home health care and I look forward to advancing the mission and brand for the communities we serve.”

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