The home-based care industry has seen several notable CEO transitions in recent history, but new leaders report the same core challenge: growth without losing frontline culture. For new top executives at Elara Caring, LiveWell Partners and Freedom Senior Services, top strategic priorities include building density, expanding service lines and maturing systems — but the leaders […]
Freedom Senior Services
I’m coming to you live from HHCN’s FUTURE conference, where I’m having the pleasure of connecting with HHCN+ members, readers, and a slew of industry experts and leaders. I’m currently tucked away at an out-of-the way table to bring you a few key insights from the event. I’m still processing my thoughts and the information […]
The home-based care industry is shifting fast, with major leadership changes, new technologies changing the operational game and a significantly different regulatory landscape, including a federal-level fraud crackdown. Those are big, sometimes abstract forces. But what matters most is how provider leaders show up in an organization’s day-to-day operations: the referral documents someone has to […]
Home care providers are navigating a changing environment in 2026, shaped by Medicaid pressures — including proposed 80-hour work requirements — heightened scrutiny of fraud and evolving policy priorities. At the same time, a shifting dealmaking landscape and the growing adoption of new technologies are reshaping how providers operate, grow and compete. Against that backdrop, […]
Home-based care veteran executive Dr. Brian Holzer has joined Freedom Senior Services as the company’s top executive after the company transitioned to new private equity ownership. Following Gemspring Capital’s acquisition of Freedom, Holzer aims to make the company an aggressive M&A player while expanding service lines and client demographics. To do so, Holzer plans to […]

