6 Steps Home Care Providers Must Take to Succeed in Medicare Advantage

The recent rule changes to Medicare Advantage (MA) from Centers for Medicare & Medicaid Services have created a level of flexibility and creativity for home care participation that is nearly unchecked. For example, the final call letter for MA plan year 2020 notes that “MA organizations have broad discretion” in determining what’s called the “Special […]

Why 2020 Will Launch the Medicare Advantage Boom in Home Care

The Medicare Advantage revolution continues to grow — and starting in 2020, home care providers will reap the rewards. Through a series of law changes over the past decade, including the Patient Protection and Affordable Care Act of 2010 and the Bipartisan Budget Act of 2018, Medicare’s move away from fee-for-service models and toward value-based […]

22% of Home Care Workers Targets of Verbal, Physical Abuse

The in-home care industry continues to navigate the widespread challenges of high turnover and burnout rates among caregivers. Verbal and physical abuse caregivers experience on the job is compounding these issues. Indeed, home care workers frequently experience some form of abuse by clients and their families when delivering care in the home, a recent survey […]

HHCN Research: 90% of Home Care Providers Anticipate Medicare Advantage Business in 2020

When the Centers for Medicare & Medicaid Services (CMS) announced it would allow Medicare Advantage (MA) plans to cover certain non-medical home care services in 2019, interest was tepid, with only 3% of plans actually covering those benefits. So it is no surprise that a subsequent expansion for 2020 brought questions about just how much […]

Home Care Providers Look Ahead as Medicare Advantage Evolution Continues

Home care providers slow to chase Medicare Advantage business opportunities may now be motivated to speed up their pursuits. Last week, the Centers for Medicare & Medicaid Services (CMS) announced it was broadening the range of supplemental benefits Medicare Advantage (MA) plans can offer in 2020. Starting next year, health care policymakers will allow MA […]

Thrive: ‘Maniacal’ Finances, Companion Care Help Homewatch CareGivers Agency Ramp Up Revenue

When Reena Sharma opened her Long Island, New York-based Homewatch CareGivers franchise location in 2013, the odds were stacked against her. New York was coming out of a moratorium, which froze licensing for new agencies. Though the state’s Department of Health was accepting applications from new home-based care providers, there was a processing backlog, leaving […]

Homewatch CareGivers CEO: Home Care Playing Leading Role in On-Demand Economy

The U.S. on-demand economy is booming, growing from an estimated $48 million in products and services in 2016 to roughly $75.7 billion in 2017. The home care industry has played a leading role in that boom, both through companies’ in-house efforts and their continued use of third-party services. The on-demand economy is economic activity created […]

Homewatch CareGivers Adds New Leadership Position to Focus on Innovation

Homewatch CareGivers has developed a new leadership position to spearhead innovation within the company. Jennifer Ramona has been named vice president of strategy and health care innovation. Previously, Ramona was the company’s director of business development. “We shifted some of [my] responsibilities with regards to the day-to-day business development to be able to really take […]

Visiting Angels, FirstLight Among Best Franchises to Buy in 2019

Visiting Angels, FirstLight Home Care and six other home care companies have been ranked among the 200 best franchises to buy in 2019. That’s according to a list compiled by Franchise Business Review, a market research firm that focuses on satisfaction and performance in the franchise industry. From June 2017 to November 2018, the firm […]

Homewatch CareGivers Harnesses Private Equity Capital to Shine in Hyper-Competitive Market

Under Julie Smith’s leadership, Homewatch CareGivers has transformed from being a family owned home care franchisor to being backed by private equity — but that only tells part of the story. The company — which encompasses more than 190 locations — was acquired by Authority Brands, a portfolio company of PNC Riverarch Capital, in 2017, […]