M&A and Financing Newsflash: Right At Home Targets Connecticut, Hearthside Converting to FirstLight

Right At Home Targets Connecticut

Right At Home is targeting an area of New London where nearly 18% of the population is over 65 years old.

Omaha, Nebraska-based Right at Home offers in-home companionship and personal care and assistance to seniors — and adults with disabilities — who want to continue to live independently. The company has more than 500 franchise locations in the United States and seven in other countries.


“It’s one of the last areas (in Connecticut) where we don’t have a presence,” Eric Little, chief development officer of Right at Home, told The Day. “Up until now, we’ve had plenty of open territory, but now we’re starting to target more specifically.”

At any one time, Right at Home serves more than 25,000 clients across the globe. That number is projected to grow in coming years as well.

“We’re less than three years from the oldest baby boomers turning 75,” Little told The Day. “We’ve mostly been taking care of people over 75 — the parents of the baby boomers. We want to position the company for when we start caring for the boomers themselves.”


Hearthside Home Care Converts to FirstLight

FirsLight Home Care has announced that Hearthside Home Care will be the first independent home care provider to convert to a FirstLight franchise.

“It’s the fast way to grow,” Tina Glenn, president and CEO of Hearthside Home Care, said in a press release. “FirstLight leverages their national network and relationships on our behalf, which will really help us stand out among the competition. They also offer national marketing and operational support for franchise owners that will help us strengthen and expand our programs so we can continue to provide the best care for our clients.”

Glenn and Roget de Percin Berendes, owners and business partners, have been operating Greensboro, North Carolina-based Hearthside for about 20 years and decided that, in order to thrive in the market, the organization should partner with FirstLight.

Cincinnati, Ohio-based FirstLight Home Care provides non-medical home care services to clients in more than 30 states. Since launching its first franchise in 2010, FirstLight has grown to more than 160 U.S. locations.

“We are thrilled to welcome Hearthside Home Care into the FirstLight family,” Jeff Bevis, CEO and co-founder of FirsLight, said in a press release. “After meeting Tina and Roget, there was no doubt in my mind they were the perfect fit for our company. Their experience and passion for exceptional caregiving make them ideal FirstLight Home Care owners.”

FirsLight has been working to convert independent home care providers for the last year and has a few more possible conversions in the pipeline, Home Health Care News previously reported.

Not much about Hearthside will change except its branding and company name, Bevis said. The transition is already underway.

Care Advantage Buys Direct Home Health Care

Care Advantage, a portfolio company of BelHealth Investment Partners, has acquired Direct Home Health Care.

Financial terms of the deal were not disclosed.

Virginia-based Direct Home Health Care provides in-home personal care to Medicaid recipients from two locations in Virginia, Portsmouth and Newport News.

Richmond, Virginia-based Care Advantage is a privately held home health care provider. The company provides private duty nursing and personal care services in 21 locations throughout the state. New York City-based BelHealth is a health care private equity firm with a current investment fund of $350 million.

“Direct is a wonderful organization that complements our existing footprint in Eastern Virginia,” Tim Hanold, CEO of Care Advantage, said in a press release. “The culture at Care Advantage and Direct are similar, and we are very excited to welcome the caregivers, patients, and employees to the Care Advantage family. The market dynamics and trends in Eastern Virginia are strong and it remains a geography of heavy focus for us.”

Executive Care Expands in New Jersey

Executive Care announced it is expanding its New Jersey presence with a new location servicing Southern Ocean County.

The company has being working to expands its regional footprint. The company has several locations in various stages of development.

New Jersey-based Executive Care currently has nine offices in the state. The company is a home care franchiser that employs roughly 1,000 people in 22 offices across 11 states.

“Our mission is to provide compassionate, quality home care services to our clients so that they can remain safe and independent in the comfort of their own home, amidst their personal treasures and familiar surroundings,” Lenny Verkhoglaz, co-founder and CEO at Executive Care, said in a press release.

Caring Senior Service Opens in Colorado

Caring Senior Service announced a new location that will provide personal care services to Aurora, Colorado, and its surrounding areas.

San Antonio, Texas-based Caring Senior Service is a home care provider operating in over 54 offices across 21 states.

The franchise owner, Davidah Walton, comes to Caring Senior Service with 20 years of experience in human resources and business.

“I have always wanted to open my own business and Caring Senior Service seemed like the right choice for me because of how much they really do care for their clients, caregivers, and colleagues,” Walton said in a press release.

Written by Kaitlyn Mattson

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