Honor Sees Caregiver Applications Double Amid Coronavirus

After starting off 2020 with a round of non-caregiver layoffs and rumors that SoftBank walked away from a major investment into the company, San Francisco-based Honor quickly had to refocus and face the coronavirus. While the outbreak comes with obvious challenges for Honor, the tech-enabled home care company has been able to learn from the […]

To Hire ‘More People Than Ever’ Amid COVID-19, Bayada Revives Vintage Advertising Campaign

As thunder crashes and lighting strikes, a curly-haired brunette climbs behind the wheel of a beige SUV, the side of which reads “Bayada.” “I’ll be there,” she says, right before hanging up her cell phone and driving off into the storm. “Their tradition was forged on the battlefield,” a booming voice narrates. “Today, they serve […]

Senior Living Facilities Enlist Home-Based Care Providers Amid COVID-19 Staffing Battle

Many senior living and skilled nursing facilities (SNFs) continue to struggle with the COVID-19 virus, as their residents are often vulnerable older adults who live in fairly close proximity. In some cases, coronavirus concerns have prompted such congregate living facilities to turn away outside caregivers and home health aides; in others, the struggle has led […]

Promise of COVID-19 Pay Raise for Front-Line Workers Leaves Home Care Providers Searching for Answers

Last week, Michigan Gov. Gretchen Whitmer announced in a press conference that some in-home care workers would be getting a $2-per-hour pay raise through June. Yet the proclamation has brought on more confusion than it has celebration. Without clarification on who exactly would benefit from the state-implemented raise, caregivers and agencies are unsure over whether […]

Best Life Brands, Synergy HomeCare Tap New CEOs

Best Life Brands names new CEO Best Life Brands — a holding company that owns the franchised home care providers ComForCare and At Your Side — has hired a new CEO. J.J. Sorrenti stepped into the role earlier this month and will oversee the strategic growth plans for all Best Life Brands. Those include ComForCare […]

Brookdale Senior Living to Hire Hundreds of Home Health Workers

Brookdale Senior Living Inc. (NYSE: BKD) is planning to hire more than 4,500 health care workers for additional support in its battle against the COVID-19 emergency. The company announced its hiring plans last week. Registered nurses (RNs), licensed practical nurses (LPNs), certified nurse assistants (CNAs) are among the positions the Brentwood, Tennessee-based Brookdale is trying […]