The home-based care industry has seen several notable CEO transitions in recent history, but new leaders report the same core challenge: growth without losing frontline culture. For new top executives at Elara Caring, LiveWell Partners and Freedom Senior Services, top strategic priorities include building density, expanding service lines and maturing systems — but the leaders […]
Category: Staffing
Modivcare names new CEO of personal care services, chief corporate affairs officer Modivcare named Marshalina “Marsha” Ramos CEO of the personal care services (PCS) business on Sept. 8, where she will oversee the company’s PCS portfolio. Prior to joining Modivcare, Ramos served as founder and CEO of home care and hospice advisory firm Visionary Group. […]
Home healthcare employment continued to climb in August, accounting for most of the job growth across the broader healthcare sector. The home healthcare services sector added approximately 11,000 jobs during the month, according to preliminary, seasonally adjusted data from the U.S. Bureau of Labor Statistics. Specifically, employment increased by 11,300 jobs from July to August, […]
24 Hour Home Care plans to lay off 738 employees, according to a California Worker Adjustment and Retraining Notification (WARN) filing. The layoffs are scheduled to take effect on Sept. 15, according to the filing. 24 Hour Home Care said the layoffs were the result of Health Net’s planned discontinuation of Personal Care and Homemaker […]
Home care relies on one fundamental principle — care provided in the home. However, in a car-centric country such as the United States, caregivers face delays with public transportation, car break downs or issues maintaining or financing a personal vehicle. Transportation barriers can cause patients to miss care, frustrate families, fuel caregiver turnover and lead […]
Heather Dixon leaves Addus, Brad Bickham steps in as interim chief operating officer Heather Dixon, chief operating officer of home care services provider Addus HomeCare Corporation (Nasdaq: ADUS), has left the company after serving as president and COO since September 2025. “[Dixon] has been an important member of the team, and we are grateful for […]
A caregiver’s match with their client can determine whether a home care relationship becomes a stable, long-term arrangement or a source of stress, disruption and potential safety concerns. As providers contend with high caregiver turnover and labor shortages, effective matching can strengthen employee satisfaction and retention, while a mismatch can have the opposite effect by […]
The first 90 days of a home-based care worker’s employment serve as a critical tipping point for retention, and industry leaders have found that transparent onboarding process and early engagement practices ca helps new workers feel prepared for work that can often feel isolating. Leaders from TheKey, Elevate Home Health and DispatchHealth said retention efforts […]
Home care providers could lose some Haitian immigrants in their workforce after a Supreme Court ruling cleared the way for Haiti’s Temporary Protected Status (TPS) designation — and the work authorization tied to it — to expire. These staffing gaps could lead to turned-away referrals, strained hospitals and health systems, disrupted care relationships and an […]
After succeeding Andy Ray as CEO of BrightStar Care, Josh Wall plans to scale the company’s service lines, targeting high-growth services including memory care, childcare and in-home therapies. Wall, who previously helmed the youth enrichment platform Unleashed Brands as chief operating officer, also aims to modernize operations by prioritizing proprietary technology and AI-driven initiatives as […]

